Privacy Policy

Last Updated: September 3, 2026

Fastwell Media, LLC (“Fastwell,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with our website at fastwell.com (the “Website”) and the connected television advertising, media planning, buying, campaign management, optimization, measurement, reporting, and related services we provide (collectively, the “Services”).

This Privacy Policy applies to personal information we collect through the Website, through communications with prospective and existing clients, and in connection with providing our Services.

It does not necessarily apply to information that we process solely on behalf of a client where the client determines how and why that information is processed. In those circumstances, Fastwell may act as a service provider or processor to the client, and the client’s privacy policy may govern the processing of that information.

1. Information We Collect

The information we collect depends on how you interact with Fastwell.

Information You Provide to Us

We may collect information that you provide directly to us, including:

  • Name

  • Email address

  • Telephone number

  • Company, agency, campaign, organization, or other affiliation

  • Job title or role

  • Campaign or advertising information

  • Geography or markets relevant to a campaign

  • Campaign flight dates

  • Budget information

  • Advertising goals and objectives

  • Creative requirements

  • Targeting requirements

  • Inventory or content exclusions

  • Information contained in campaign briefs

  • Communications you send to us

  • Other information you choose to provide

If you contact us, request information, request a media plan, submit a campaign brief, or otherwise communicate with Fastwell, we may retain the information contained in those communications.

Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect certain technical and usage information, such as:

  • Internet Protocol (“IP”) address

  • Browser type and version

  • Device type

  • Operating system

  • Referring website

  • Pages viewed

  • Date and time of visits

  • Time spent on pages

  • General geographic information derived from an IP address

  • Website interactions

  • Diagnostic and performance information

  • Cookie and similar technology identifiers

We use this information to operate, secure, understand, and improve the Website and our business.

Information We Receive in Connection With Advertising Services

Fastwell provides connected television and programmatic advertising services to agencies, political campaigns, ballot measure efforts, advocacy organizations, public affairs organizations, and other advertising clients.

In connection with these Services, we may receive or access information from clients, advertising platforms, publishers, data providers, measurement providers, media partners, technology providers, and other third parties.

Depending on the campaign and Services requested, this information may include:

  • Campaign and advertiser information

  • Geographic targeting information

  • Audience segments

  • Demographic or behavioral audience attributes

  • Household-level audience segments

  • Device or advertising identifiers

  • Approximate location information

  • Media exposure and delivery information

  • Campaign performance information

  • Advertising inventory and placement information

  • Measurement and attribution information

  • Other information necessary to plan, execute, optimize, measure, or report on advertising campaigns

Fastwell does not necessarily receive the underlying identity of individuals represented within audience segments. In many cases, targeting and measurement are conducted through advertising platforms or other partners using pseudonymous identifiers, aggregated audiences, or predefined audience segments.

Clients are responsible for ensuring that information they provide to Fastwell, or direct Fastwell to use, has been collected and may be used in accordance with applicable law and their contractual obligations.

2. How We Use Personal Information

We may use personal information for purposes including:

Providing Our Services

We use information to:

  • Develop media plans and recommendations

  • Execute advertising campaigns

  • Configure campaign targeting

  • Purchase advertising inventory

  • Apply inventory, content, geographic, pacing, and frequency controls

  • Monitor campaign delivery

  • Optimize campaign performance

  • Measure advertising activity

  • Prepare campaign reports and analyses

  • Respond to client requests

  • Provide campaign operations and support

Operating Our Business

We may use information to:

  • Respond to inquiries

  • Communicate with prospective and existing clients

  • Manage client and business relationships

  • Prepare proposals and agreements

  • Provide customer service

  • Maintain business records

  • Improve our Website and Services

  • Analyze Website usage

  • Develop new services and capabilities

  • Protect Fastwell, our clients, our partners, and our systems

  • Detect security incidents, fraud, abuse, or other unlawful activity

  • Enforce our agreements

  • Comply with legal and regulatory obligations

Marketing and Business Development

We may use business contact information to communicate with you about Fastwell, our Services, industry developments, or opportunities that we believe may be relevant to you.

You may opt out of marketing emails at any time by using the unsubscribe mechanism included in the communication or by contacting us at privacy@fastwell.com.

We may continue to send transactional, service-related, legal, or other non-marketing communications where appropriate.

3. Information We Process for Clients

When Fastwell processes personal information on behalf of a client in connection with an advertising campaign, Fastwell may act as a service provider, contractor, or processor rather than as the business or controller that determines the purposes of the processing.

We use such information to provide the Services requested by the applicable client, which may include media planning, campaign setup, advertising execution, targeting, optimization, measurement, reporting, troubleshooting, and related activities.

Where required, our handling of such information is governed by agreements with our clients and applicable data protection laws.

If your personal information has been processed by Fastwell on behalf of one of our clients and you wish to exercise privacy rights relating to that information, you may need to direct your request to the applicable client. Where appropriate, we will assist our clients in responding to valid privacy requests.

4. How We Disclose Information

We may disclose personal information in the following circumstances.

Service Providers

We may disclose information to companies that perform services for us, such as:

  • Website hosting providers

  • Cloud infrastructure providers

  • Email and communication providers

  • Analytics providers

  • Information technology providers

  • Security providers

  • Professional advisers

  • Accounting and administrative providers

These providers may access information only as reasonably necessary to perform services for Fastwell and subject to applicable contractual and legal requirements.

Advertising and Media Technology Partners

In connection with providing advertising Services, we may disclose or make information available to parties involved in campaign execution, including:

  • Demand-side platforms

  • Supply-side platforms

  • Advertising exchanges

  • Publishers and streaming platforms

  • Media owners

  • Audience and data providers

  • Measurement providers

  • Attribution providers

  • Campaign management platforms

  • Other advertising technology and media partners

The information disclosed depends on the Services being provided and the technology used to execute the applicable campaign.

Clients

We may provide clients with campaign reporting and other information regarding campaigns we operate for them, including information about delivery, inventory, geography, audience performance, reach, frequency, and other campaign metrics.

Reports may include aggregated, statistical, or pseudonymous information generated through advertising platforms and other partners.

Professional Advisers

We may disclose information to attorneys, accountants, auditors, consultants, insurers, and other professional advisers where reasonably necessary.

Business Transactions

If Fastwell is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, information may be disclosed or transferred as part of that transaction or related due diligence.

Legal and Security Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law, regulation, subpoena, court order, or legal process

  • Respond to lawful requests from governmental authorities

  • Protect the rights, property, or safety of Fastwell, our clients, our partners, or others

  • Investigate fraud, security incidents, or unlawful conduct

  • Enforce our agreements or policies

  • Establish, exercise, or defend legal claims

With Your Direction or Consent

We may disclose information when you direct us to do so or otherwise consent to the disclosure.

5. Cookies and Similar Technologies

The Website may use cookies and similar technologies to operate the Website, understand how visitors use it, improve performance, maintain security, and remember preferences.

Cookies are small files placed on a browser or device that can store information about a visit to a website.

We may use:

Necessary Cookies. These cookies support functionality necessary to operate and secure the Website.

Analytics Cookies. These cookies help us understand Website traffic and how visitors interact with the Website.

Functionality Cookies. These cookies may remember preferences or other choices made by visitors.

Third-party service providers may also use cookies or similar technologies in connection with services they provide to us.

You can control cookies through your browser settings. Blocking certain cookies may affect Website functionality.

Where applicable law requires consent before certain non-essential cookies or similar technologies are used, we will obtain such consent.

6. Do Not Track and Global Privacy Control

Some web browsers provide a “Do Not Track” (“DNT”) setting.

Because there is currently no universally accepted technical or legal standard governing how websites should respond to DNT signals, the Website does not currently respond to DNT signals.

Certain browsers and browser extensions also support privacy preference signals such as Global Privacy Control (“GPC”).

Where applicable law requires Fastwell to recognize a valid browser-based opt-out preference signal, we will treat a recognized signal as an applicable opt-out request for the browser or device from which the signal is received.

7. Sale and Sharing of Personal Information

Fastwell does not sell personal information for monetary consideration.

Based on our current Website practices, Fastwell does not use personal information collected through the Website for cross-context behavioral advertising.

Fastwell's advertising Services may involve the use of audience information through advertising platforms, media companies, data providers, and other advertising technology partners in order to execute campaigns on behalf of clients. Those activities are separate from using visitors to Fastwell.com for behavioral advertising.

If our practices materially change in a manner that constitutes a “sale,” “sharing,” or use for “targeted advertising” under applicable privacy law, we will update this Privacy Policy and provide any legally required notice and opt-out mechanism.

8. Your Privacy Rights and Choices

Depending on where you reside and whether a particular privacy law applies to Fastwell or the relevant processing activity, you may have rights regarding your personal information.

These may include the right to:

  • Request information about personal information we collect

  • Request access to personal information

  • Request correction of inaccurate personal information

  • Request deletion of personal information

  • Obtain a portable copy of certain personal information

  • Opt out of certain sales, sharing, or targeted advertising

  • Limit certain uses of sensitive personal information where applicable

  • Withdraw consent where processing is based on consent

  • Appeal certain decisions relating to a privacy request where required by law

These rights are subject to exceptions and limitations under applicable law.

To submit a privacy request, contact us at:

privacy@fastwell.com

We may need to verify your identity before fulfilling certain requests. We will use information submitted in connection with a privacy request only as reasonably necessary to verify and process the request.

Where permitted by law, you may use an authorized agent to submit a request on your behalf. We may require documentation demonstrating the agent's authority and may need to independently verify your identity.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate business, contractual, security, and legal purposes.

The amount of time we retain information varies depending on factors including:

  • The nature of the information

  • The purposes for which it was collected

  • The duration of our relationship with a client or business contact

  • Contractual requirements

  • Security and fraud-prevention needs

  • Applicable statutes of limitation

  • Legal, accounting, tax, and regulatory requirements

When information is no longer reasonably necessary, we may delete, aggregate, de-identify, or anonymize it.

Information contained in backups may remain for a limited period until those backups are overwritten or deleted in accordance with our normal backup procedures.

Aggregated or de-identified information that cannot reasonably be linked to an identifiable individual may be retained for longer periods.

10. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

11. Children's Privacy

The Website and our Services are intended for business and professional users and are not directed to children under 13.

We do not knowingly collect personal information directly from children under 13 through the Website.

If we learn that a child under 13 has provided personal information to us through the Website without appropriate authorization, we will take reasonable steps to delete the information.

This section does not prohibit Fastwell from processing lawfully obtained advertising audience information through third-party advertising platforms where Fastwell does not knowingly identify or directly interact with children.

12. Third-Party Websites and Services

The Website may contain links to websites, platforms, or services operated by third parties.

Fastwell is not responsible for the privacy, security, or other practices of third parties. Your interactions with third-party websites and services are governed by the policies and terms of those third parties.

13. International Visitors

Fastwell is based in the United States, and information we collect may be processed and stored in the United States or other jurisdictions where our service providers operate.

If you access the Website from outside the United States, your information may be transferred to jurisdictions whose privacy laws differ from those in your location.

Where applicable law imposes requirements regarding international transfers of personal information, we will comply with those requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our business, Services, technology, legal requirements, or privacy practices.

When we update the Privacy Policy, we will revise the “Last Updated” date at the top of this page.

If we make material changes, we may provide additional notice when required by law.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a privacy request, contact us at:

Fastwell Media, LLC
Email: privacy@fastwell.com
Website: fastwell.com